strategy+business

It’s hard to make predictions–especially about futuristic technologies. James Clive-Matthews documents the long history of skeptical takes on new innovations that, in short order, became powerful and common products and platforms.

In this interview, author and advocate Matthew Ball explains why the metaverse, after two years of hype, should still be on the corporate agenda.

Digitally enabled ecosystems are a key part of increasing a company’s customer value proposition, but it’s important to choose where and how to play. London Business School’s Michael G. Jacobides explains how to find a role that makes sense for your business.

Operating in the current risk landscape is a lot like playing whack-a-mole. But by viewing the most pressing threats through a new lens and collaborating across silos, companies can change the game. Insights in our latest strategy+business digital issue.

How do you survive–and thrive–after a crisis? The chief information security officer of Equifax offers hard-won advice for leading under pressure, building a strong risk culture, and making security strategic.

How can companies tackle big societal problems while creating value? Three PwC authors show how a select group of companies–dubbed game changers–can harness powerful technologies and marry them to a disruptive business model. They demonstrate how companies in the healthcare sector are already using exponential technologies such as AI and big data, which scale rapidly, to attack the thorniest healthcare challenges.

Labs, rather than fields, will be the new source of materials for sustainable fashion. Big name brands are collaborating with startups to use everything from bacteria and fungi to seaweed to produce the fabrics of the future for an industry that could be worth US$2.2 billion by 2026.

A step-by-step approach that builds momentum incrementally is a good strategy for companies trying to implement firmwide transformation. Brad Borkan uses examples from the past (the US National Wildlife Refuge System) and the present (software giant SAP’s move to the cloud) to prove his point.

In PwC’s second Chief Data Officer Study, we found more chief data officers appointed by the world’s leading companies–and evidence they’re having a positive impact on performance.

Nadi Albino, from the public-private-youth partnership Generation Unlimited, and Chaitali Mukherjee, the people and organization lead partner with PwC India, talk about why upskilling youth is so important for the world and why businesses should play a part.