MIT Sloan

John Holcroft/Ikon Images In 2021, Barcelona-based delivery platform Glovo was faced with a law that threatened its business model. Spain had passed the Rider Law, which introduced a presumption of employment when a digital platform organizes, directs, or controls couriers’ work, including through algorithmic management. Glovo came up with what seemed like a clever fix

Danae Diaz/Ikon Images It’s a familiar scenario: An organization implements digital tools intended to improve a particular process but fails to obtain the desired result. Employees who are meant to use them complain that the tools don’t solve the problem or that they add inefficiencies. Managers who investigate problems with the tools chalk the failure

Carolyn Geason-Beissel/MIT SMR | Getty Images In July 2024, the cybersecurity software company CrowdStrike pushed a routine but buggy software update to its platform. In the ensuing 78 minutes, before a patch was deployed, IT systems worldwide crashed. Microsoft estimated that 8.5 million Windows devices were affected. As blue screens of death cascaded across the

Grundini/Ikon Images The Research The authors interviewed 39 executives representing 10 countries and multiple industries and hosted an online workshop with 36 executives responsible for enterprise data to learn how their companies were using digital technologies and data to address their sustainability challenges. In addition, they surveyed 360 respondents in Swiss manufacturing companies twice to

Andy Carter/Ikon Images The in-house lawyers at real estate investment firm Alturas Capital Partners used to rely on outside counsel for much of its lease work. Thanks to generative AI, it can now do that work internally, saving the firm hundreds of thousands of dollars in spending and compressing lease work that once stalled for

Marie Montocchio/Ikon Images For years, social media companies have come under fire for promoting divisive, false, and dangerous content in order to monetize user engagement. But in March, when a jury in Los Angeles Superior Court found Meta and Google liable for causing harm to users due to the addictive nature of their products, the

Matt Harrison Clough/Ikon Images In an unpredictable economy and fractured media landscape, marketing leaders are navigating a period of profound transformation and disruption — and as AI technologies evolve, the pace of change will only increase. In response, the highest priorities of chief marketing officers today are shifting, and understanding their concerns is essential to

Gillian Blease/Ikon Images Corporate sustainability is facing headwinds. Net-zero pledges are being quietly walked back. Regulatory pressure is loosening in some parts of the world. Shareholders are demanding stronger business cases. Inside companies, sustainability leaders sometimes spend more time defending their function than expanding it. The familiar question “Where is the value?” has returned with

Nick Lowndes/Ikon Images Businesses are striving to adapt ever faster to keep pace with rapid change, and yet B2B marketing practices have remained surprisingly static. Sure, the tactics have shifted to digital executions, and the use of data has made targeting B2B buyers more precise, but marketers remain rooted in fundamentally flawed assumptions about the

PPaint/Ikon Images Dry rot. A Potemkin village. The Wizard of Oz. What do those things have in common? In each case, they may look good on the surface, but it’s only an illusion. Wood afflicted with dry rot looks just fine until the tree it’s in topples down. Grigory Potemkin is said to have tried